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The sales funnel approach to marketing is part of a coordinated marketing plan for successfully selling products, which is used by top internet marketers to dominate a niche.  The metaphor of a funnel, with its wide top and narrow bottom, is used to monitor the sales process and seek raving fans that buy repeatedly, providing a constant stream of business.

The top of the funnel captures the “unqualified prospects” – people who might need the service or product, but who have not been introduced to the product yet, whereas at the bottom of the funnel are people who have bought the service or product and willing to buy more.