SiteSalary Blog

An Introduction to Email Marketing

Email mailing lists are good for keeping the people most passionate about your website (or niche) updated about new content from your site and other relevant information.

Rather than people having to remember to visit (or simply stumble upon) your site again, they are sent an email directly reminding them of your site (or something else you are promoting).

Great for Retaining Visitors

This direct approach is very good at keeping visitors coming back. Sure some people might not open your email - but you certainly have a much bigger chance of getting them back to your site (or doing whatever else you want them too) by being able to send them a direct email.

The sales funnel approach to marketing is part of a coordinated marketing plan for successfully selling products, which is used by top internet marketers to dominate a niche.  The metaphor of a funnel, with its wide top and narrow bottom, is used to monitor the sales process and seek raving fans that buy repeatedly, providing a constant stream of business.

The top of the funnel captures the “unqualified prospects” – people who might need the service or product, but who have not been introduced to the product yet, whereas at the bottom of the funnel are people who have bought the service or product and willing to buy more.