Automated Email Marketing using RSS & Autoresponders | Targeted Sales & Lead Generation
Wednesday, January 23rd, 2008
An Introduction to Email Marketing
Email mailing lists are good for keeping the people most passionate about your website (or niche) updated about new content from your site and other relevant information.
Rather than people having to remember to visit (or simply stumble upon) your site again, they are sent an email directly reminding them of your site (or something else you are promoting).
Great for Retaining Visitors
This direct approach is very good at keeping visitors coming back. Sure some people might not open your email - but you certainly have a much bigger chance of getting them back to your site (or doing whatever else you want them too) by being able to send them a direct email.
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