Internet Video For Marketers | 20 Ways To Get Traffic & Sales From Web Video & YouTube
If you haven’t noticed that use of web video has been exploding then you’ve been hiding under a very big rock, with your lots of mud rammed down your ear-hole and wearing a blindfold.
Internet video is now becoming an extremely important factor in almost any website. So much so that use of video in internet marketing is now almost quintessential if you want to keep on top of your competitors.
No matter your niche or style of marketing, web video is likely to be a huge help in increasing your traffic, reader loyalty and conversions.
I recently came across these astonishing stats that outline the need for video and audio on your websites:
- 58% of the US adult population never reads another book after high school.
- 42% of college graduates never read another book.
- 80% of US families did not buy or read a book last year.
- 70% of US adults have not been in a bookstore in the last five years.
- 57% of new books are not read to completion.
- Most readers do not get past page 18 in a book they have purchased
Not to mention these crazy facts:
- YouTube is serving over 100 million video views a day (that’s 3 billion a month!).
- In July Americans alone viewed more than 9 billion videos online.
But how can you cash in on this video phenomenon to make more sales, create products, increase reader loyalty and drive more traffic to your site?
Here are 20 ways…
How Can I Use Video To Make Money?
- Post relevant videos from sites like YouTube to your website. It is useful to your readers and can attract search engine traffic if you create a unique title and create a commentary.
- Post a how-to video series on your website from sites like expertvillage.com.
- Create short promotional videos or an advert of your product/service. Post these to video sharing sites.
- Harness the overwhelming traffic on YouTube and other video sharing sites. Posting your videos to YouTube is a highly effective way to increase your exposure & drive traffic to your website. For a complete guide see TubeTraffic.
- Use HeySpread! or TubeMogul to upload your video to multiple video sites at once. Much better than just uploading to YouTube or spending hours uploading to multiple video sites manually.
- Sell videos that are in the public domain such as old movies and cartoons.
- When you post videos to video sharing sites include a linkback to your website in the description and show your domain name in the video. More details in TubeTraffic.
- Grab free public domain videos relating to your niche and post them on video sharing sites. Break the video up into 30 second clips to give you more videos to post. For example if you have a site on soccer then break up this public domain soccer vid and post clips on sites like Youtube.
- Follow the user-friendly guide to creating your own online video productions from MakeInternetTV.org. This takes you through everything from equipment, shooting, editing, licensing, publishing and promoting.
- Create a quick affiliate site in ten minutes using a mashup of YouTube, Amazon and eBay. You can get the free script that does this here.
- Create a video review of a software product using Camtasia.
- Create a video review of a tangible product. There is nothing like seeing a video of a product you want to buy in action.
- Record an interview with a notable person within your niche. This could be sold or given away for free. SightSpeed is reportedly very good at handling online video interviews.
- Create video tutorials and guides by recording your actions on your PC with a voiceover. I Use Camtasia Studio Version 5
to do this. See this Camtasia Review for an in-depth overview.
- Ask people to create a video testimonial of your product. Then post these testimonials around the web and on your website.
- Make sure you apply SEO to your video to maximize any possible search engine traffic.
- Promote your video in a variety of ways to make sure you get maximum exposure.
- Create a free video presentation using Animoto. This is great for creating an engaging display of images & pictures to get a message across or showcase a product.
- Hold online video conferences and share your desktop screen or powerpoint presentation. You can sell access to the video conference and/or sell the recording afterwards. GoToWebinar
is my personal choice for holding video conferences.
- Create a viral video for affiliates that is geared to make sales and conversions. This video will allow your affiliates to quickly brand the video with their own affiliate link ready to post on their own site. VivaViralVideo allows you to do this.
November 21st, 2007 at 2:42 pm
Thanks for the link
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November 24th, 2007 at 11:18 am
Great List, Thanks a lot.
December 3rd, 2007 at 7:04 am
[…] 20 Ways To Get Traffic & Sales From Web Video & YouTube […]
December 3rd, 2007 at 11:06 pm
Some of your referred links here are not working… pile of 404 errors FYI
Mike
December 10th, 2007 at 11:26 pm
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December 12th, 2007 at 12:59 am
[…] Internet Video For Marketers | 20 Ways To Get Traffic & Sales From Web Video & YouTube - If you haven’t noticed that use of web video has been exploding then you’ve been hiding under a very big rock, with your lots … […]
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