Automated Email Marketing using RSS & Autoresponders | Targeted Sales & Lead Generation
An Introduction to Email Marketing
Email mailing lists are good for keeping the people most passionate about your website (or niche) updated about new content from your site and other relevant information.
Rather than people having to remember to visit (or simply stumble upon) your site again, they are sent an email directly reminding them of your site (or something else you are promoting).
Great for Retaining Visitors
This direct approach is very good at keeping visitors coming back. Sure some people might not open your email - but you certainly have a much bigger chance of getting them back to your site (or doing whatever else you want them too) by being able to send them a direct email.
Targeted Audience to Personally Market To
It is also a very personal way of marketing allowing you to build trust and a rapport with your subscribers. You are reaching people at their personal email inbox and talking to them directly.
Also since the people that decide to sign up to your niche are generally very passionate about your niche\site you will get more powerful results from any promotions.
Essentially people that sign up your list have dropped a little deeper into your sales funnel allowing you to generate leads and drive sales (be it your own products or affiliate products).
Your email list is essentially a selection of targeted leads that you can further monetize on.
Command Your Own Traffic
If you are able to build up a large enough mailing list you essentially control a given amount of targeted traffic.
Should all your Google traffic stop you could still keep people coming to your site and make money using your mailing list.
Essentially your mailing list is given you a more secure source of visitors that will strengthen your business.
What is a Mailing List For?
A mailing list can simply be used to update people on new posts or articles on your site and/or to send out the occasional update when you have some cool news.
Your mailing list doesn’t have to be a sales pitch and can simply be used to keep people coming back to your site and to build a stronger relationship with your audience.
That said it is also good to use your mailing list to:
- show subscribers to your best posts and articles,
- give your subscribers some private content only available to subscribers (to help build trust and a stronger relationship)
- recommend\sell the best products & services.
Mailing List Tips| Automated Email Marketing
Using a service like Aweber you can automate the major functions of a mailing list completely and have a powerful system set up in a few hours.
RSS Broadcast
Use Awebers’ RSS Broadcast feature to email your subscribers with links to the latest posts on your blog.
Autoresponders
Use Awebers’ autoresponders to send an automatic series of emails to your subscribers once they subscribe.
For example you could send them a weekly email for 10 weeks with each email pointing out some high quality posts on your site, some great advice & info, and also recommending some affiliate products.
Auomatic Lead Generation
Once you have your autoresponders and RSS broadcast set-up you just place an opt-in sign-up box on your site (possibly with some incentive to get people to sign up), and you have a mailing list running on autpilot. This email list will allow you to:
- Make more money
- Keep visitors coming back to your site
- Build up trust with some of your most passionate readers
Promote Your List Directly
While some website owners may be content simply leaving a sign-up box on their site, others will market their list more aggressively to grow their subscriber base.
Advertising campaigns will be run that send visitors directly to a sign-up page (often known as a squeezepage) encouraging people to join the mailing list.
This method of aggressive email marketing can be very powerful as it allows a website to develop a large number of passionate email subscribers more quickly.
Please share your examples of where you have used a mailing list successfully.
Recommmended Resources
- Aweber - simple and functional email marketing management
Tags: autoresponders, aweber, email, email marketing, lead generation, rss