SiteSalary Blog

I just came across an awesome post from GoogleLady full of great tips on improving your ad copy.

These small changes to your Adwords Ads and other Pay Per Click Ads can bring a much higher Click Through Rate (CTR) and conversion ratio, consequently increasing your profit margins.

I’m personally going to keep that post very handy and use it to help me brainstorm when writing my ads. I’ve used most of these techniques at some point after continuous experimentation, but it’s often hard to remember them all when I’m sat there trying to write my ad.

There was one subtle change in there which I had not thought of before…

• Using "Change" instead of "Changes". For example:
  
  - Secret PowerShake: Change Your State of Mind.
  is more effective than:
  - Secret PowerShake Changes Your State of Mind.
  
  This can be used with other words like "washes", "cleans", fixes" etc. This will of course vary from campaign to campaign so always test both variations to see which is best.

Click here for the other 30 tips.

A Good title for every article on your site is hugely important for driving long term search engine traffic.

It literally can be the difference between getting no visitors and getting thousands of visitors a month to individual articles.

If your site already has some love from Google (i.e. a decent amount of backlinks) then landing most of your articles in the top 10 of Google should come easily just through optimizing your titles.

If you don’t optimize your titles you are missing out on lots of regular traffic!

(more…)

I recently posted some tips on how to use video to make money online and promote your website.

One method was posting your videos on sites like YouTube. However, simply posting is not enough.

You want to make sure your video gets as many views as possible to promote your message/brand and/or generate traffic/sales on your website.

TechCrunch has published a brilliant guide on how to increase your exposure on sites like YouTube, possibly into the millions.

Read it here.

If you haven’t noticed that use of web video has been exploding then you’ve been hiding under a very big rock, with your lots of mud rammed down your ear-hole and wearing a blindfold.

Internet video is now becoming an extremely important factor in almost any website. So much so that use of video in internet marketing is now almost quintessential if you want to keep on top of your competitors.

No matter your niche or style of marketing, web video is likely to be a huge help in increasing your traffic, reader loyalty and conversions.

I recently came across these astonishing stats that outline the need for video and audio on your websites:

• 58% of the US adult population never reads another book after high school.
• 42% of college graduates never read another book.
• 80% of US families did not buy or read a book last year.
• 70% of US adults have not been in a bookstore in the last five years.
• 57% of new books are not read to completion.
• Most readers do not get past page 18 in a book they have purchased

Not to mention these crazy facts:

• YouTube is serving over 100 million video views a day (that’s 3 billion a month!).
• In July Americans alone viewed more than 9 billion videos online.

But how can you cash in on this video phenomenon to make more sales, create products, increase reader loyalty and drive more traffic to your site?

Here are 20 ways…

(more…)

Creating a sustainable income online did not come instantly for me when I first started out a few years ago. You often hear lots of people touting their success stories of how they made thousands of dollars in just one month.

Whether some of these are true or not I don’t know – but it certainly didn’t happen for me.

However, I could have made my life a whole lot easier by avoiding these mistakes.

1. Too Many Ideas.

The internet is full of opportunities to take a bite at, and my eyes were too big for my belly and I bit off more than I could chew.

I always found myself writing down ideas, researching them, and deciding how to implement the idea, but then never actually implementing the idea because I was already too busy.

Now I just make a very quick note in my ideas folder and leave it at that. When it is time to expand or start a new project – I just open up the ideas folder for inspiration.

(more…)

When I have the time to poke my head around some of the webmaster and money making forums out there I frequently see two things.

1. People wondering how they can increase traffic to their site.
2. People who don’t have a lot of experience giving other inexperienced people advice on increasing traffic.

This often leads to people following the wrong advice, and then feeding it to other people.

So I’ve decided to compile a list of 65 site traffic & link building techniques.

Getting traffic to your website should not be a problem – it just takes time and effort and it won’t happen if you sit there doing nothing.

65 Traffic Building Techniques:

1. Write something great about your niche and email other bloggers to let them know – there’s a good chance they’ll link to you.
2. Have a signature link in forums that points to your site.
3. Post links to your pages to social bookmarking sites.

(more…)

This is part of an extensive review of Portal Feeder 2.0.
Click here to view the first page of the Portal Feeder Review series.

I know that many of you will be itching to know what effect some of the Portal Feeder promotional strategies and tools have had. Here are a couple for your to bite into:

PortalFeeder Example of the Blog Network Power

Portal Feeder 2 members are always boasting examples on how this has improved their rankings. I am one of them!

You can read about the Portal Feeder blog network in this post.

Using this process I have seen some great results. One example of success is where I managed to bring a 2-word term that I was ranking on page 2 of Google into the top ten. This is a hugely competitive term that has 1.5 billion pages in the results.

I’m now currently in the number 7 spot and it brings an extra 1000 visitors a month to my site from Google.

And that’s just 1 term!!

The difference from being on page 1 to page 2 is huge and I’m now using more portalfeeder promotional techniques to push myself even higher.

Unfortunately I can’t reveal the niche or the word because I know people will jump all over it.

(more…)

This is part of an extensive review of Portal Feeder 2.0.
Click here to view the first page of the Portal Feeder Review series.

I wanted to quickly mention how happy I have been with the Portal Feeder support team. Whenever I’ve sent a question into the support team I’ve always received a reply within 24 hours.

In addition to this any questions I have posted in the PortalFeeder forum I’ve always got a quick answer and good advice.

That is the reason why Portal Feeder is, for 99% of the year, closed to the public. They look after their existing members first, rather than adding new ones.

If you want to be notified when Portal Feed will next open its doors click here.

This is part of an extensive review of Portal Feeder 2.0.
Click here to view the first page of the Portal Feeder Review series.

I just thought I’d quickly mention the overwhelming number of helpful videos that you will find within the PortalFeeder site.

The Portal Feeder admin (Jason Potash, Jason Katzenback, Marc Quarles and others) are frequently creating videos, webinars and podcasts discussing beginner and advanced internet marketing, website creation and online business topics.

Almost all the training in PortalFeeder is backed up by videos which guide you through how to use the PF v2.0 software, and how to do a variety of promotional tasks, and things like setting up a blog.

Jason Potash, Jason Katzenback and Marc Quarles often hold regular webinars (video conferences) to chat with the Portal Feeder members, answer questions, offer advice and let people know what is going on.

These can all be downloaded at a later date if you can’t attend the actual webinar.

Unfortunately you probably won’t find me at these webinars as I’m usually to busy to attend.

How Do I get in Portal Feeder

PortalFeeder is currently closed to the public but I’d like to an extend an invite to you to join the priority alert list to find out when it will re-open.

Click here to get on the Portal Feeder priority list.

This is part of an extensive review of Portal Feeder 2.0.
Click here to view the first page of the Portal Feeder Review series.

Here is my main beef with portalfeeder.com – they have all this great training on promoting your site, building your website and solid tools to go with it.

However, they do lack on two things:

• Helping people monetize their site
• Helping people create a quality & useful business

(more…)